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VSTRV - Music Artist

​​VSTRV is a London-born artist brand designed to bridge the worlds of music, digital life, and storytelling through a cohesive visual identity. When The Brand Thinker Studio began shaping the brand, the goal was to create an image that reflects authenticity, creativity, and evolution — mirroring the artist’s own journey across sound, community, and performance.

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The creative direction focused on developing a refined yet bold identity, built to adapt across music, social media, and live events. The brand uses minimal typography, contemporary layouts, and expressive colour accents that highlight VSTRV’s dual focus: a digital strategist by profession and a visionary artist by passion.

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Our process included the full design and development of the VSTRV website, brand guidelines, visual assets, and logo system, each built to work seamlessly across platforms. This foundation gives VSTRV a strong, consistent aesthetic that translates effortlessly across digital and visual storytelling.

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In essence, the VSTRV brand captures the spirit of a modern creator — grounded in data and strategy, yet expressive, emotional, and deeply connected to community. It’s a brand designed to evolve, communicate, and inspire.

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