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DATS DOPE is a new street brand that aims to bring a new form of luxury, that's defined by fine tailoring that appears effortless and less formal, so the youth demographic feel attracted to the name and the feel.

The brand name was developed as a conversation and interwoven into the luxury typeface. This startup plan to attract investment to launch a full fashion collection.  The brief was to create both a logo and brand identity, that spoke the language of the modern man or woman and carried the elements of luxury with streetwear.  The campaigns were designed, so they would work well throughout any editorial ad campaign for print or digital.

DATS DOPE logo icon is stacked to give a more commercial look with varying red, blue, and yellow colour palettes. The overall look transforms this brand into a serious fashion contender in a competitive market.

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