Goggle Eye is a new startup eyewear brand that seeks to fight against bullying in schools and provide support for low-income families in the UK, who cannot afford glasses.

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The brief was to develop a commercial look and feel of the brand with a campaign that shows men from all walks of life, who are wearing hoodies, with their name, age, and occupation. The objective was to create a campaign that looked at design with a subtle reference to social change and tackling stigma around men in hoodies.