As many companies in the furniture space are needing to adapt or change, one company is planning to create a completely new look and brand that's modern and focuses only on chairs.
The brief was to create a new conceptual brand identity, and a series of product placement ad campaigns to be part of a presentation for investors. The aim was simplicity and modernism that's affordable and unique whether soft furnishing or industrial chic.
Recline required great research into words that resonate with furniture and relaxation. The typeface was simplified to a single name along with 'furniture with style.' The multicolored graduated mark was incorporated into the design as a mark of style but also, make the connection with the name Recline.