RECLINE 

As many companies in the furniture space are needing to adapt or change, one company is planning to create a completely new look and brand that's modern and focuses only on chairs. 

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The brief was to create a new conceptual brand identity, and a series of product placement ad campaigns to be part of a presentation for investors. The aim was simplicity and modernism that's affordable and unique whether soft furnishing or industrial chic.

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Recline required great research into words that resonate with furniture and relaxation. The typeface was simplified to a single name along with 'furniture with style.' The multicolored graduated mark was incorporated into the design as a mark of style but also, make the connection with the name Recline.